Foundational
What GEO is, what it isn't, and why citations matter.
Are AI search citations the new backlinks?
Citations are not backlinks. There's no PageRank inside an LLM. But they are the new currency of brand discovery, and the math for earning them looks different.
Is AI search replacing traditional search?
AI search isn't replacing Google. It's eating the research layer above it. Both will coexist for years, and the brands that win optimize for both surfaces.
What is avisibli's answer library?
A short explainer of the avisibli answer library - what it is, who it's for, and how to use it to understand AI search visibility.
What is GEO (Generative Engine Optimization)?
GEO is the practice of getting your brand named and cited by ChatGPT, Perplexity, Gemini, Claude, and DeepSeek when buyers ask AI for recommendations.
What's the difference between SEO and GEO?
SEO ranks pages in Google's ten blue links. GEO gets your brand named inside ChatGPT, Perplexity, Gemini, Claude, and DeepSeek answers. Same goal, different game.
Why does my brand show up in ChatGPT but not Perplexity?
ChatGPT and Perplexity use very different retrieval models. A brand strong in older indexed content can win one and lose the other. Here is why.
Per engine
How ChatGPT, Perplexity, Gemini, Claude, and DeepSeek pick what they cite.
Can I pay to appear in ChatGPT recommendations?
No, ChatGPT has no ad inventory in core answers today. But you can spend money on the third-party sources it reads. Here is the honest version.
How do I get my brand to rank in ChatGPT?
ChatGPT cites brands it has read about across the open web. Here is what actually moves the needle, what wastes time, and how long it takes.
How does Claude pick sources for its answers?
Claude defaults to training-data recall with a knowledge cutoff. With web search enabled, it browses conservatively. Here is what that means for your brand.
How does DeepSeek work for brand visibility?
DeepSeek is the underdog of the five major AI engines. Smaller Western user base, no native browsing, but strong on research-heavy English queries.
How does Google AI Overviews pick sources?
Google AI Overviews leans on top organic results, structured data, freshness, and topical authority. The exact weights are not public, but the patterns are.
What does it mean to be cited by Gemini?
Gemini citation can mean two very different things: a source badge in the Gemini chat app, or a link in a Google AI Overview. Here is the difference.
Why isn't my brand showing up in Perplexity?
Perplexity runs a live web search on every query. If your brand is missing, the cause is usually one of four things. Here is how to diagnose it.