We just simplified the avisibli menu to three pillars

Today we shipped one of the biggest UX changes since launch. The avisibli sidebar dropped from 26 items to 7. Here's what stays, what moved, and why.

GEO is overwhelming. Our menu was making it worse.

Generative Engine Optimization is a young category. It comes with a long list of metrics and tools - some you check every day, most you don't. Until today, every avisibli account saw all of them in the sidebar at once: Visibility, Sentiment, Citations, Competitors, SERP, Reddit, Recommendations, AI Readiness, A/B Testing, Alerts, Content Briefs, Article Drafts, Citation Emails, Revenue Loss, Revenue Forecast, Lead Attribution, Revenue Impact, Board Reports, Ask Avi, Referrals - 20 destinations, plus Setup, Dashboard, Action Tracker, and a handful of footer links.

Some of those items were locked behind higher tiers. Some were unlocked but rarely visited. All of them competed for the user's attention every time the page rendered. The sidebar read as "things you can't do yet" more than "things you came here to do".

So we cut.

The new sidebar: 3 pillars of GEO + 4 control surfaces

Every avisibli account, regardless of plan tier, now sees seven items in the main navigation:

The three pillars - the questions GEO is built to answer

If you only check three things in avisibli, check these. They map directly to the three things AI engines actually do: pick which brands to mention, decide how to describe them, and choose which sources to cite as evidence.

The four control surfaces - what's happening now

Seven destinations. That's the daily surface area for any avisibli user, whether you're on Free or Enterprise.

What moved to "More features"

Everything else - sixteen secondary destinations - is now folded into a single collapsible "More features" drawer at the bottom of the navigation. Click to expand, pick what you need, click again to collapse it.

The drawer is grouped by tier. If you're on Free or Starter, you'll see what each tier unlocks (with prices) so you can decide whether the upgrade is worth it for the specific feature you'd use. If you're on Enterprise, you see the same drawer with no prices - because what would we be selling you on? You already have it all.

Items inside the drawer that you don't have access to are dimmed out. Items you do have access to look exactly like the main-nav items. The drawer isn't a "you can't" gate - it's a "you don't need this every day" filter.

What stays in the bottom-of-sidebar footer

Settings, Glossary, Homepage, and (for super admins) Ops Panel. Same as before, just trimmed of items that didn't earn their spot.

Why this is the right trade

The argument against this change: discoverability drops. New users won't see Reddit Monitor or Revenue Forecast unless they expand the drawer. Some features get less surface area.

The argument for this change: focus compounds. The thing that matters - the three pillars and the daily-decision tools - is now legible at a glance. The thing that doesn't matter every day is one click away. We're not hiding features; we're not pretending they're more important than they are.

If you're an Enterprise user looking at our sidebar two months from now, you should still know exactly where to find Lead Attribution. It's in the drawer, under Enterprise. One click. The same place every time. The cost of that one click is small. The benefit of your daily nav being seven items instead of twenty is enormous.

Honest disclosure: this was your feedback

The brainstorm that led to this change came from a customer who looked at our sidebar, looked at Peec.ai's nine-item sidebar, and asked: "why are we showing this much?" The answer at the time was "because we built it and we're proud of it", which is not a real answer. We mocked four directions, prototyped two, picked the simplest one that didn't break any URLs or sales motions, and shipped it.

If you have similar friction in any avisibli flow, tell us. The fastest way to make a product feel less overwhelming is to listen to the people getting overwhelmed by it.

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