Is there a free AI visibility checker?
Yes. Two free routes: run your category prompts across ChatGPT, Perplexity, Gemini, Claude, and DeepSeek yourself and log whether you are named or cited in a spreadsheet, or use a free scan like avisibli's. Both answer the same question - are you mentioned and linked when buyers ask AI about your category. A free one-time check is a snapshot, not a trend line.
What an AI visibility checker actually measures
Strip away the marketing and a visibility checker answers two yes-or-no questions for each prompt a buyer might type: are you mentioned (does the answer name your brand) and are you cited (does the answer link to your site as a source). It checks both across the engines people actually use to shop and research.
That is the whole job. A number like "37% visibility" is just how often you show up across a set of prompts and engines. It only means something if the prompts are the ones your customers really ask and the engines are the ones they really use. A tool that scores you against random keywords tells you nothing useful.
The free DIY method, step by step
You do not need a tool to get the core answer. You need about an hour and a spreadsheet.
- Write down 10 to 15 prompts a real buyer would type. Mix categories ("best CRM for small teams"), comparisons ("HubSpot vs Salesforce"), and problems ("how to reduce customer churn").
- Open each engine: ChatGPT, Perplexity, Gemini, Claude, and DeepSeek. Perplexity and ChatGPT search mode show citations openly, which makes them easiest to start with.
- Paste each prompt into each engine. For every answer, record four things: were you mentioned, were you cited with a link, roughly where you ranked in the list, and which competitors got named.
- Tally it. Mentions divided by total prompt-engine combinations is your rough visibility rate. The competitors that keep appearing are the answers you are losing to.
Run "best CRM for small businesses" in ChatGPT. If it names HubSpot, Salesforce, and Zoho but never you, your visibility for that prompt is zero. The brands it did name are the ones already owning the answer - and the pages it cited show you what content it trusts.
The DIY method is honest but tedious, and it only captures one run. AI answers vary between runs and change as models update, so a single manual pass is a rough read, not a measurement.
Free and freemium tools that automate it
Several GEO tools offer a free or freemium tier so you can skip the manual grind. They run your prompts across the engines, parse the answers for mentions and citations, and hand you the tally. The tradeoff is that free tiers usually cap the number of prompts, engines, or runs.
avisibli runs a free scan at /free-score: enter your domain, it checks your category prompts across all five engines, and returns whether you are mentioned or cited plus which competitors are winning the answers. It is the automated version of the spreadsheet method above, and it is genuinely free for a one-time look.
What a free one-time scan can and cannot tell you
A free scan is good at one thing: telling you where you stand today. It answers "am I visible right now, and to whom am I losing?" That is often enough to decide whether AI search is worth your attention at all.
What it cannot do is show movement. AI answers shift week to week as engines re-crawl, models update, and competitors publish. A single scan cannot tell you whether you are gaining or slipping, whether a new page you shipped got picked up, or whether a competitor just overtook you. For that you need repeated scans on the same prompts over time - ongoing tracking, not a one-shot checker.
The honest recommendation: use a free check (DIY or a tool) to get your baseline. If the answer is "we are invisible," you know your priority. If you decide to actually move the number, that is when a snapshot stops being enough and you need to watch it over weeks.
avisibli is the GEO platform that publishes this answer library. Self-references are limited to topics where a tool-based answer is genuinely useful to readers.